WHO YOU GONNA CALL?
When there something strange in your neighborhood, who you gonna call?
I loved the Ghostbusters especially the live action movie with the Pillsburry Doughboy.
and being mature as I am, one of the few lines I can remember from the movie is when RIck Moranis approached a girl and said “I am the keymaster, are you the gatekeeper?”
anyway, their tagline is pretty simple.
So much so that when something strange happens in your neighborhood, who ARE you going to call?
It seems obvious right? That when you’re in need, you call the actual person who can help you?
But I’ve discovered it isn’t as common sense as I thought it was.
I find that a lot of times, we seek answers from people who are also seeking answers or worse, people who THINK they know the answers. And that sucks.
Like how many times have you sought business advice from a friend or family member who has never had or run a business?
Or how many times have you sought food advice from a wannabe chef who graduated HRM with very little kitchen skills apart and just repeats what he hears from his favorite Chef Gordon Ramsay after seasons of watching Masterchef (ehem ehem, definitely me. lol).
Or asked for marketing tips from people who suck at marketing (ehem ehem, definitely not me. lol)
I noticed that one particular phenomenon highlight this for me this year.
This year was the whole issue on data privacy and security, especially with Facebook.
And there was a lot of uncertainty here.
So who did people turn to for advice and tips on data privacy and compliance?
I know because I sought it from marketers as well.
Woah, woah, woah, what am I saying?
No, I’m not saying marketers are not reliable because shemps, I am one.
My point here is that this is a legal issue and if you really want to learn about it and how to be compliant, the people we should be speaking with are data privacy lawyers.
I have the privilege of being related to one and being in BNI (our business and professional networking organization) so I get to learn further about this.
Like out of the local marketers I listened to about, not one of them shared that here in the Philippines, the National Privacy Commision requires businesses with 1,000 data subjects to be registered in compliance with the Data Privacy Act of 2012.
PAK! 2012 pa.
(TO be fair naman sa marketers who shared info on this, baka sinabi nila di ko lang narinig)
Pero going back to my point, if you’re really looking to learn to be compliant aka legal, I highly recommend seeking professional legal advice.
And if you’re like me na you have more than 1,000 data points (aka, you have an e-mail list of more than 1,000 people), seek their help on how to register with NPC.
I definitely will
Let me know if you need to be introduced and I’d be happy to make the connection
Because again, more than a marketing concern, this is a legal concern.
And for legal concerns, who you gonna call?
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