ADVANCED ULTRA MEGA PRO TARGETING TIP WHICH I DON’T EVEN KNOW WHY I’M SHARING SO TAKE NOTE OF IT BEFORE I CHANGE MY MIND AND DELETE IT
Ayos ba sa headline?
So one big different between Facebook ads and Google Adwords is the way we advertisers target the users.
Facebook allows advertisers to target their audience based on contextual data or data gathered by the platform based on your behavior which profiles users.
The targeting is based on your personality and what your interests are.
Google Adwords on the other hand, at least when we’re referring to search, allows advertisers to target people based on what they are searching.
Stop and think about that for a second because Facebook ads seem to be more popular than Google ads.
Do you realize how powerful Google search ads are?
With Facebook, you target people based on who they are but it doesn’t ever mean that they are interested to buy.
Compare it with Google search where you can target people who are already looking for your product or service.
Andun na sila, no need to convince them that they need your product or service because they are already actively looking for it.
You can’t do that with Facebook.
But here’s a hack I’ll share with you to allow you to target people who are more likely to be “searchers”.
To fully understand this tip, you’ll need to understand Google ads, UTMs and Lookalike audiences.
If you don’t, well wala naman na ako magagawa atm so ikaw na bahala
The Awesome Tips
First, Set up your google ad campaign as you normally would.
Second, make sure you add a UTM parameter to your search ad links with something distinct like utm_source=GoogleAds
Third, create a custom audience of people who visited your landing page WITH the UTM code above. Example: www.juliancanita.com/?utm_source=GoogleAds. This will create a custom audience who land on your landing poge from search traggic.
Fourth, create a lookalike audience based of that long URL with the utm code and run an ad set with that targeting.
I highly recommend you try it out especially if you’re generating big traffic from google.
Looking for a Community for Facebook Advertisers?
We have a Facebook Group for exclusively for Awesome Facebook Advertisers in the Philippines where we can help each other out when it comes to Facebook Ads.