5 Beginner Business Lessons From A 5-minute Spongebob Episode

5 Beginner Business Lessons From A 5-minute Spongebob Episode

Do you remember the Spongebob episode where Spongebob and Patrick sold chocolate bars?

I revisited it yesterday as my son was watching random Youtube videos.

I realize na there are super basic but gold nuggets of business and sales in that episode.

Watch it! 5 minutes lang.

But let me share with you those key business lessons which you can apply even if you’re just aspiring to get started.

LESSON 1: What to sell

The episode started with Spongebob and Patrick reading through Fancy Living magazine and wondering how they can achieve such a life.

Squidward said “They’re entrepreneurs. They sell things to people.”

Then Spongebob was in brainstorming mode and asked Patrick not just what he wants but what he was willing to pay for.

A lot of times, I hear from people who are looking to jump into entrepreneurship for the first time is that they are trying to look for the next best thing.

So much so that when they find their business idea being implemented by someone else, the tendency is to get discouraged kasi may nauna na.

And this hits close to home for me kasi this was me.

I would feel bad when I see my old business ideas coming to life and making other people rich rather than me.

But I’ve started to realize that having other people sell the same idea already is a good thing because people are already buying it.

In my opinion, originality is overrated especially if you’re just starting out.

Don’t get me wrong, it’s still super awesome to create something great from scratch.

But it’s ok to sell something that’s already in the market. Because the idea is, people are already buying it.

LESSON 2: Creating a Need

One person Spongebob spoke to ended up selling bags to them instead.

Yes, Spongebob and Patrick were gullible characters but what happened during those conversations?

The salesman didn’t talk about how awesome the bags were.

He talked about how “No self-respecting entrepreneur should be caught without carrying those bags”

Then he didn’t even really talk about the practical benefits of having the bags.

He sold it to them with the idea of the product bringing them to what they intrinsically wanted, which was to be real and respected entrepreneurs.

In marketing, selling and copywriting, it’s best to really hone in on what the customers want and how your product or service can get them there.

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LESSON 3: People make buying decisions emotionally

In the episode, the salesman disguised as an injured fish that was also selling chocolates.

Then in the end, because they were moved by the fish’s story, they bought more chocolates.

It’s a bad example because it was done in deceit and fraud but an example pa din.

People buy from people and businesses they connect with especially if the connection is emotional.

The buying transaction transcends merely trading but something more personal.

Like with the previous example, using emotions to connect can speak to the individuals intrinsic values which gets them to take action and buy.

LESSON 4: You don’t need a lot of customers

When selling products (online or offline), there’s usually a trap wherein we try to sell our products to everyone.

The thinking usually is that we become rich simply through the volume of customers.

But the example shown in Spongebob has been the reality when I compare it with the businesses we’ve worked with and studied.

The returns and profits usually come from repeat purchases of existing and loyal customers.

So my recommendation really is to find the specific audiences your business helps out with and focus on them.

Provide additional products and services to help out your existing customers, especially those who already trust you.

This is similar to the “suki” mentality.

We tend to buy more from people whom we have bought from before assuming you’re experience is good with them.

LESSON 5: My Favorite Lesson

A lot of times, especially with Facebook ads, people dismiss it as not being effective because they run ads, people engage but they don’t buy.

But as shown in this episode, just because people don’t buy on the first few contacts doesn’t mean they are not interested.

A lot of times, people buy after multiple touchpoints.

If people engage and they don’t buy, chances are, they are just not ready at the time.

That’s why it’s important to run remarketing campaigns that allow people to move through the customer journey, getting them to buy.

Sometimes, It may take a while, but when done right, it can really make a difference

Hope these help 

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We have a Facebook Group for exclusively for Awesome Facebook Advertisers in the Philippines where we can help each other out when it comes to Facebook Ads.

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