Most people listen to me for advice about Facebook ads because Facebook ads have been the fastest and most powerful way to scale up a business and generate more sales.
But that’s the thing, if you are already getting sales, super nice to maximize Facebook ads.
But as a lot of people may have experienced, if you are currently NOT making a lot of sales, running Facebook ads won’t automatically solve that problem.
It just ends up wasting money.
It’s not that Facebook ads don’t work or that you don’t know how to use it effectively.
It’s just that it’s like you’re in a car and you’re stepping super hard on the accelerator but at the same time, your other foot is on the brakes, the hand brakes are up and there are rocks on your wheels.
In this post, we’ll share with you what I fondly call the Online Selling MAP which holds the 3 keys for an effective online marketing strategy that actually generates sales.
1. The Person
If i asked you “who is your target market?”, what would you answer?
Would you have a specific answer?
Or would you be like the many people I’ve spoken with who answer with the one word I recommend you stay away from when answering this question:
Yes your product might be for everyone, but it doesn’t mean that you market it for everyone.
Technically you can, since it’s your business. You can do whatever you want.
But if you’re doing this broad approach, my question is, is it working for you?
Are you able to maximize your time by marketing to everyone?
If the answer is yes, then great! Super awesome for you 🙂
But if not, then this is something you may want to consider.
I’ll give you a couple of quick examples.
First, imagine preparing for your wedding for a Boracay wedding and you’re looking for a photographer.
And a Google search returns three options:
Julian Canita. Photographer.
Julian Cañita Studios. Wedding Photographer.
Julian and Friends Studios. Boracay Wedding Photographer.
Which one are you likely to click?
If you’re like most people, your answer might be the third one.
See how being specific with your target audience can already help you draw in your ideal target audience?
Second example is a friend of mine who is in a rather competitive industry.
She’s a financial advisor.
While a lot of financial advisors focus on how to sell their offers, what my friend did was to focus on a specific audience: Doctors.
She focused on serving a specific audience and her business started to boom.
More than just being able to sell to that audience, she was also able to be invited to do talks, write books, and so much more, just coming from choosing a specific audience to serve.
2. The Ask
For most of us entrepreneurs, we’re probably selling something that other people are already selling.
What does this tell us?
It tells us that there is a demand for the product or service and people are willing to buy it.
But how come some people are able to sell effectively and some are not?
It’s because the ask is important.
The ask is how the product or your service is offered.
Most people focus so much on the product and why it is awesome when the truth is the product is just one of the many elements of a high converting offer.
And for me, it’s not the most important element.
The most important in my opinion is what I call THE PROMISE.
The promise is what your offer will do for your audience (and that’s why it’s important to know who your audience is).
When your messaging is focused so much on how awesome your product/service is, you’re making it about you.
But when you focus on the promise, you’re focusing on helping your audience with their problem and answers the most pressing question your audience has: Why should I care?
Take a look at home TV shopping ads or the people in department stores who do demonstrations.
Have you ever looked at their products like a knife set, something you didn’t really want or need, but because of how tey show you its relevance, you start to want to buy?
That’s the power of a good offer that focuses on the promise, not just the product.
Now look at your messaging and see whether you’re talking more about your product or more about why people should care.
3. The Moment
Sometimes, we have our audience down and we have the perfect offer.
But it all goes out the window if you miss out on the moment.
I’ll give you an example.
I believe my wife and I were meant for each other.
In this scenario, she is my target market and I wanted to offer getting married which was the perfect offer.
BUT what if i did it 2 weeks after I met her?
Would she have said yes even if the audience and the offer was perfect?
Most likely, no.
Because the third key for an effective online strategy is having the perfect moment.
Because it does hurt to ask, especially if it is too soon.
The great thing is that these moments wherein it is the perfect time to make an ask can be created.
And this is all about creating a strategy to turn strangers into prospects and then into buyers.
Do you have ANY strategy in place? Or are you just trying to post and post and run ads hoping that eventually, people will buy?
Now a lot can be said about strategy but let me mention 2 main things that I see most people miss out on when they try to sell online.
First of all, are you leading with any sort of content or value? Or are you going straight for the sale?
I’ve already mentioned a bit about speaking to the relevance first before focusing on the product or service.
But more than that, remember that social media is a social platform, people don’t go there to buy.
They come to social media to check out content about their friends and other relevant matters.
So instead of focusing on selling, focus first on providing content that your target audience finds valuable so that they would be more likely to engage with you.
If you were at a social party and a stranger approaches you and sells you stuff, are you likely to buy? Maybe not.
And what’s more, you’ll probably avoid him/her all night.
But if that person was telling a story about how your mutual friend from that party was able to help him grow his business and you find that relevant, then aren’t you more likely to engage with that person?
Second, are you following up?
The other thing most people miss out on is the simple follow up.
A lot of people may drop off from their initial engagement and that’s normal.
It doesn’t mean that they are not interested.
Maybe they just did not have the proper information to make a decision.
And if we don’t follow up using the tools we can use such as e-mail marketing and retargeting ads, then we’re leaving so much money on the table.
If you’ve been doing sales a while, you know that the sales is not always made on the first touch point.
The fortune is in the follow up and social media makes it easy for us to do this, but sadly a lot of people still don’t.
To learn more about following up, check out this post.
So that’s the MAP!
M – Moment
A – Ask
P – Person.
Now if you’ve been trying to sell online effectively but have been finding it difficult to do so, you may want to look at how you are doing (or not doing) these elements.
Do you have clarity on who your specific target audiences are?
Do you have an irresistible offer that your audience finds it difficult to say no to?
Do you have an effective way to turn strangers into buyers?
If you answered no to any of them, then you might be interested in the UNSTOPPABLE workshop.
Unstoppable is a workshop that helps entrepreneurs build a step-by-step actionable blueprint to get more sales.
In that workshop, I teach the 3 things i mention above:
Getting clarity on your target audience
Creating an irresistible offer
Creating an effective online marketing strategy that creates buyers
That workshop is self-paced and can be taken at any time that is convenient for you.
To sign up for this workshop, simply click here;