Niche Marketing: The Riches are in the Niches
What is niche marketing?
If you’re a business owner, don’t fall into the trap of saying that your target market is everyone.
A niche is the general term referring to a defined place or group of people.
When my wife and I were planning our wedding, do you know what we searched for?
“Tagaytay Wedding Venues”
If you were getting married, who would you more likely choose: Jose the Photographer or Michael the Wedding Photographer?
Most probably the latter because he has a defined niche.
It’s the same reason why we chose to drive all the way to Paranaque for a maternity shoot and a newborn shoot despite there being hundreds of photo studios which are nearer.
It’s the same reason why when you have a heart problem, you don’t just go to any doctor, you go to a cardiologist.
Another way to think of it is this: would you rather have a target market of thousands and compete with hundreds or have a target market of hundreds but compete with less than 10?
Find your niche, it will make you riche