Niche Marketing: The Riches are in the Niches

Niche Marketing: The Riches are in the Niches

Niche Marketing: The Riches are in the Niches

What is niche marketing?

If you’re a business owner, don’t fall into the trap of saying that your target market is everyone.

Be specific.

A niche is the general term referring to a defined place or group of people.

When my wife and I were planning our wedding, do you know what we searched for?

“Wedding Photographer”

“Wedding Coordinator”

“Tagaytay Wedding Venues”

If you were getting married, who would you more likely choose: Jose the Photographer or Michael the Wedding Photographer?

Most probably the latter because he has a defined niche.

It’s the same reason why we chose to drive all the way to Paranaque for a maternity shoot and a newborn shoot despite there being hundreds of photo studios which are nearer.

It’s the same reason why when you have a heart problem, you don’t just go to any doctor, you go to a cardiologist.

Another way to think of it is this: would you rather have a target market of thousands and compete with hundreds or have a target market of hundreds but compete with less than 10?

Find your niche, it will make you riche 😂😂😂

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