MY FIRST SALES TRAINING EXPERIENCE
When I was working for the reservations department of a hotel, I never saw it as a sales position.
I was given the opportunity to attend a sales training with the Sales team.
So I tried to learn as much as I can.
I didn’t know what to expect so I was caught off guard when the trainer asked me what I was hoping to get out of the session.
The first thing that came out of my mouth was “I want to learn how to consistently close the sale in one call”
The trainer’s eyes grew wide and told me that If I learned how to do that, he would ask to train under me. He explained to me that it was something unrealistic.
Again, I knew nothing about sales so I couldn’t grasp this idea.
It was only when I really learned about marketing and the customer journey process that I was able to really understand this.
I found this to be especially true while trying to drive sales from a social platform like Facebook.
But this is what a lot of advertisers and business owners expect.
I see a lot of ads trying to close my as a buyer or client at the first touch point.
Yes it can work but based on experience, it’s not the best and most effective way.
So what is the way?
In Facebook ads, remarketing is the process of reaching back out to people who have interacted with you and your business before.
Think about the people you trust now.
How many meetings did it take for you to trust them?
Don’t expect buyers to say yes to you the first time you get in contact with them especially on a social platform like Facebook.
Do not underestimate the power of an awesome remarketing campaign
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