ASK YOURSELF THIS ONE QUESTION BEFORE LAUNCHING ADS TO PROMOTE YOUR EBOOK
Everywhere you look, there’s this random dude or girl giving away a free e-book.
Even I have my own free e-book. But I’m not promoting it here.
But here’s my question.
Out of all the e-books you’ve personally requested for and downloaded, how many have you read?
People like offering e-books as a lead magnet to get our e-mail addresses because other people like downloading e-books.
BUT NOT READING THEM.
Let me be clear, having free giveaways as a form of generating leads works.
I recommend it all the time!
What I am recommending is turning it into something more consumable and more compelling.
You don’t need to come up with something new.
Just change it and watch your conversion rates fly! (assuming you have a good offer, good copy and good targeting).
So if you still have time to rethink your lead magnet, here are some lead magnet types which we have found to convert better than e-books:
1) Guides (Less than 5 pages)
3) Video Series
4) Swipe File
5) Webinars and Videos (doesnt have to be long)
6) Case Studies
8) Cheat Sheet
Hope these help