How To Use Facebook Live To Boost Organic Reach

How To Use Facebook Live To Boost Organic Reach

Guest Author’s bio

Cherrie Ann Balictar is a freelance Content Writer and WordPress Developer. She has two blogs Self-love after ruins (self-care) and The Greatest Digital Creatives (content marketing) A frustrated singer and lipstick junkie, Cherrie shares a one-bedroom apartment with the love of her life and is currently helping businesses create well-researched content marketing strategies and professional-looking WordPress websites.

My Facebook page likes grew from 93 to 1593 in 5 months, with the help of Facebook Live. 

I know what you’re thinking. 

5 months? That’s slow.

You’re right. 

But if you are a startup running an online business, with big ass competitors, and having no budget to run Facebook ads (yet), you will exhaust all possible resources to increase Facebook page likes. In my case, I utilized Facebook Live. 

What is Facebook Live?

According to Facebook, Live is a powerful way to connect with your followers. It allows you to connect, engage, and socialize. It is authentic, immediate, and effective. 

How do you broadcast Facebook Live?

Is organic reach really dead?

Yes and no 🙂

Yes because the overlords in the digital marketing industry want to make more money.

Thus convincing businesses that running ads is the ONLY way to go to get ahead. 

No, because I believe… 

You cannot buy engagement. You have to BUILD engagement.

-Tara Nichole-Nelson

Weigh your options.

If you want results in a short span of time, and budget is not a problem, then running Facebook ads is great.

BUT, if budget is a major problem, then organic reach is the way to go, at least for now.

And how do you maximize organic reach? Through valuable content, of course. 

Content marketing is powerful and effective. But it’s a long-term strategy. 

If done right, it will definitely help your Facebook page get visibility, engagement, and reach. 

Here’s how to use Facebook Live as a medium for content marketing.

Step 1: Know Thyself

Define your goals

  • Why do I want to get more Facebook page likes?
  • Does more Facebook page likes mean more sales?  
  • Am I ready to put myself out there?

Your answer to the third question will define whether you’re ready to use Facebook Live or not.

If you’re “camera shy” or you’re mindful of bashers, criticisms, and negative feedback, then I would say Facebook Live is not for you. 

But if you’re aiming for honesty, authenticity, and you as the face behind your brand instead of a logo, then, by all means, give Facebook Live a try. 

Step 2: Know what to say

I am a freelance content writer specializing in long-form content. 

My niche is content marketing and lifestyle.

Therefore, the topics I cover on my Facebook Live sessions are

  • How to create a freelance content writing portfolio
  • Pitching
  • Blogging
  • Social media content planning
  • The Yoast SEO WordPress plugin

Why?

My goal is to get b2b and b2c clients, and sharing these topics via Facebook Live helped tremendously. 

In fact, my three clients now found out about my services by watching replays of my Facebook Live videos (wink). 

Another example is the Pastry Connection

I’ve been following their Facebook page because a friend said their products are sooo good. 

But I am amazed at how their page grew last year. 

Sure, they have a marketing budget. In fact, they have TV guesting in local morning shows (Umagang Kay Ganda and Unang Hirit). 

But the owner consistency do Facebook Live videos informing her audience about 

A. Promos

  • All in sales
  • One day free shipping
  • Reselling and distributing

 B. Product updates

  • New flavors
  • Pricing (SRP and reseller)

 C. Engagement

  • Behind-the-scenes
  • Heck, they even post how their products are made. Yup, the recipe.
  • Inquiries (how to be a reseller, how much will I earn, how to sell, etc.)

Therefore, her Facebook LIve helped the page gain b2b and b2c clients.   

Step 3: Moment of truth, Facebook Live streaming

Option A: Facebook Live using mobile devices

Option B: Facebook Live on desktop

Step 1: Open your Facebook page and click Live.

Step 2: On the right side of the screen, choose where you want the live broadcast to be shown. If you click the drop-down arrow beside Share on a Page You Manage, other choices include Timeline, Group, and Event. For this, we’ll choose the Page.

Step 3: If you have multiple Facebook pages, the tab below allows you to choose which page you want to go live. Click the drop-down arrow and pick one.

Step 4: Type the description under the one that says Say something about this video. Add a feeling or activity, and tag friends. 

Step 5: Ones you’re okay with the camera to use, and microphone, click the blue button that says Go Live

Extra tip: if you want to share your screen instead, repeat steps 1 to 4, and click the Share Screen button. You will be redirected to the Chrome store to install The Facebook Screen Sharing app for free. It will allow you to choose which windows or tabs to project. Then go back to your Facebook page, and click Go Live

Wait for the countdown and that’s it. You’re Live. 

Once you’re done click End Live

Then, Facebook will ask if you want to keep the video by clicking Done or Delete

Option C: Facebook Live using Publishing Tools

To set up Facebook Live broadcast using online streaming software:

Step 1: Open your Facebook page and click Live

Step 2: On the right side of the screen, choose where you want the live broadcast to be shown. If you click the drop-down arrow beside Share on a Page You Manage, other choices include Timeline, Group, and Event. For this, we’ll choose the Page.

Step 3: If you have multiple Facebook pages, the tab below allows you to choose which page you want to go live. Click the drop-down arrow and pick one.

Step 4: Type the description under the one that says Say something about this video. Add a feeling or activity, and tag friends.

Step 5: Click Connect to begin connecting your encoding software to Facebook.

Step 6: Use the server URL and stream key with your encoding software; enable a secure connection if your encoding software supports RTMPS.

Step 7: Copy and paste the server URL and key to your encoding software

Step 8: Click Go Live.

Here are some of the online streaming software I tried 

If you want to toggle between sharing your screen or camera while live streaming, this is excellent FREE software. In fact, online gamers and Twitch Streamers use this a lot.)

The free plan does not disappoint. You can add a guest, change the background, have screen sharing features, and can add on-screen text. 

Coach Julian use this all the time. Note that the free plan only has 40 minutes time limit. 

What happens when you go live?

  1. Within 5 to 7 seconds, Facebook notifies everyone who liked your page
  2. Wait a few more seconds and you will see people coming in
  3. Ask for your audience’s participation.
      • Test your audio by asking them to type anything in the comments to confirm that they can hear you.
      • Request to like and share the video
      • Encourage them to ask questions
      • Acknowledge their presence with shoutouts
      • Thank them for spending time with you

Step 4: Whew, so I’m done Facebook Live streaming. Now what?

Congratulations!

You have successfully reached your audiences via Facebook Live, booyah. 

What now?

Evaluate

  1. How do I feel about it? Is it something I’d be comfortable doing on a regular basis?
  2. How frequent will I do this? Every day, weekly, monthly, randomly?
  3. Camera only, screen share only, or both?  

Measure

  1. How many views did I get live? Replay?
  2. Did I get likes, comments, and shares?
  3. Did I cover topics that resonate with my audience?

Quality

  1. Is the video quality superb? 
  2. Is my audio okay? Is background noise disturbing my Facebook Live session?
  3. Did I just waste their precious time or mine?
  4. Do I invest in video equipment now?

Answering these questions will help you determine if Facebook Live will give you the advantage you need to grow your Facebook page. 

What else can you use Facebook Live for?

  1. New product launches
  2. Live online selling
  3. Giveaways
  4. Webinars 
  5. Coaching calls
  6. Invitation to join a Facebook group
  7. Getting up close and personal with your audience

If you’re still hesitant, take a look at these Facebook pages

If you think this is only effective on Facebook pages, think again. Do you have friends who sell Ukay-ukay online? Take a look at these other Facebook groups. 

Conclusion

Change is inevitable. 

The ever-changing behavior and needs of online consumers are the primary reason why social media platforms like Facebook evolve. 

Remember the cliche, out with the old, in with the new?

So, why dwell on things we can’t control?

I guess our ability to complain is innate.

But at the end of the day, Facebook is free (and will always be, as they claim it to be), and most of its awesome features. Adding Facebook Live among others is their way of taking care of their users, ergo, let’s use it to our advantage.

Guest Author’s bio

Cherrie Ann Balictar is a freelance Content Writer and WordPress Developer. She has two blogs Self-love after ruins (self-care) and The Greatest Digital Creatives (content marketing) A frustrated singer and lipstick junkie, Cherrie shares a one-bedroom apartment with the love of her life and is currently helping businesses create well-researched content marketing strategies and professional-looking WordPress websites.

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