How To Target Your Most Engaged Custom Audiences
Not everyone in your custom audience are buyers. Let me share with you how to find the most engaged ones.
Are you familiar with the saying that you are the average of the 5 people you spend the most time with?
It really just goes to show how deep relationships are formed because of time spent.
And it makes perfect sense to think that your best customers are the people who spend the most time on your website.
This is especially true if you have any form of content on your site whether you have a blog or some sort of online course.
Did you know that you can identify your top website users on Facebook?
What’s more, you can even ask Facebook to find more people like your top website visitors
All you have to do is go to the Audiences section of Ads Manager and choose to create a custom audience.
From the menu of choices, select to create a custom audience based on website traffic.
On the create audience platform, under your pixel, change the option in the drop down from ‘All website visitors’ to ‘Visitors by time spend’.
From there, choose the percentage of people you want to target. I recommend choosing the top 5%.
These are the top and best people in your audience.
To find more people like them, just simple create a lookalike audience
What if you have a lot of free content? People spending the most time might not be buyers.
Here’s what you do.
Make sure you have the purchase standard event well integrated into your website.
When you create the custom audience, add another layer where the users in your defined audience your creating should have triggered the purchase event in the past 180 days.
Don’t underestimate the power of a well-defined custom audience.
Use it to help grow your business by finding the best customers.