Managing Campaigns

RELATIONSHIP HANG-UPS, CLOSURE & FACEBOOK ADS? Why did Ross eventually end up with Rachel?And why did Ted eventually end up with Robin?Why did Lucas eventually end up with Peyton?Thus why…

WHY THE MICHAEL JORDAN WOULD MAKE A GREAT FACEBOOK ADVERTISER? Not everything about Facebook advertising is about the bells and whistles of the platform and the strategy behind the campaigns.A…

HOW TO IMPROVE RETURN ON AD SPEND? My favorite metric to track when it comes to Facebook ads is definitely Return on Ad Spend.Return on ad spend is basically a…

Pumapayat ba ako? About a month ago, I set a goal for myself to lose weight.And like with any well-planned goal, I made it measurable: 5kg in 2 months.In addition,…

What if my Facebook Ads are not working? My son started walking on his own without the need of guidance or handholding.And i discovered something about myself.I have this tendency…

Are You Obsessing Over Cost per Lead or Cost Per Click? It’s ok, I sometimes do too.But as much as possible, I try not to.Getting low CPC and CPLs are…

What’s a good cost per lead? I got the chance to answer this question in a Facebook group and I thought of sharing it here in case it helps someone.…

TESTING: HOW TO KNOW IF YOUR ADS ARE DOING WELL Here’s a story I love showing the power of testing.In my younger years, I used to love playing Starcraft.I would…

IS HAVING A HIGH COST PER CLICK BAD? No, a high cost per click is not necessarily badThis is just my opinion based on how I understand Facebook ads.Having a…

Are you a fan of testing? I know a lot of people resist the word testing especially when running Facebook Ads.But let me ask you something.Do you want to know…