Let’s talk about pricing.
Are you more likely to give a complete stranger P100 or give a trusted friend P1,000?
Are you more likely to buy a P10,000 round trip ticket to a South East Asian country of your choice or a P500 bottle of water?
When potential customers say “it’s too expensive”, it’s not always really about the price. It’s just the convenient answer to give.
A lot of it deals with being able to see the value of your product/service for your specific audience and the level of trust they have with you.
There’s more to pricing than just the number.
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