What’s a good cost per lead? I got the chance to answer this question in a Facebook group and I thought of sharing it here in case it helps someone. You can use it as a guideline for your own ad campaigns too when determining cost per lead.  My own answer was that it depends […]

The Letter K and the Repercussions of Having No Call to Action If you do not have a call to action, this is what you get. K. Have you been replied to with that? Or Have you given that reply? I think that one reason why this response is given is because of a combination […]

Using Facebook Ads to Educate, Then To Sell Facebook Ads are not just for selling. They can also be used to educate and still make a profit. Are you covered for critical illnesses? I think I was asked about this by a friend and 2 things came to mind. 1) I don’t know if I […]

TESTING: HOW TO KNOW IF YOUR ADS ARE DOING WELL Here’s a story I love showing the power of testing. In my younger years, I used to love playing Starcraft. I would have this foolproof strategy, or so I thought. I would use that strategy every game and I would win… against my opponents… who […]

Creating Content for Facebook Like If You Had A Crush Creating content can be difficult. But then again not really. Let me ask you… Did you do this when you had a crush? When I was my younger, I was more anti-social and much more of an introvert than I am now. Making friends was […]

How To Target Your Most Engaged Custom Audiences Not everyone in your custom audience are buyers. Let me share with you how to find the most engaged ones. Are you familiar with the saying that you are the average of the 5 people you spend the most time with? It really just goes to show how […]

Social Proof is real. To prove the effectivity of social proof, let me illustrate it for you. Do you know of anyone who, if we’re being honest, isn’t all that attractive? Like, the person is not ugly but neither is he/she artistahin levels. Then the moment you discover that this person is in a relationship […]

Exclusion Targeting Are you familiar with exclusion targeting? Let me rephrase the question. What’s worse than a “Buy me! Buy me! Buy me!” type of ad? One of the things I tend to say a lot in terms of advertising on Facebook is how I do not like advertisers who promote and push a product […]

IS HAVING A HIGH COST PER CLICK BAD? No, a high cost per click is not necessarily bad This is just my opinion based on how I understand Facebook ads. Having a high cost per click means that there are a lot of other advertisers in the space. You are all bidding for the attention […]