Guest Author’s bio Cherrie Ann Balictar is a freelance Content Writer and WordPress Developer. She has two blogs Self-love after ruins (self-care) and The Greatest Digital Creatives (content marketing) A frustrated singer and lipstick junkie, Cherrie shares a one-bedroom apartment with the love of her life and is currently helping businesses create well-researched content marketing […]

Don’t get scared just do what you’re doing We took a look at one of the campaigns we’re handling and upon initial look, things seemed bad. Our cost per lead shot way up last month. We’ve been able to lower it this October so far but it’s still higher than our average CPAs from the […]

WHAT IF I COULD TEACH YOU THE SIMPLEST WAY YOU CAN CREATE A FACEBOOK AD CAMPAIGN THAT WILL BRING YOU MORE INQUIRIES IN JUST DAYS? Having spoken with numerous entrepreneurs and professionals who want to explore using Facebook Ads for their business, I found the one main objection people have. And its one that when […]

Facebook ads for lead generation is effective. There’s no question about that I think. But the question is, are they qualified leads? The reality is, Facebook ads can get you volume of leads but the quality is not as refined as compared to something like a referral. A big part of what we do in […]

So what is Facebook Pixel? A Facebook Pixel is a code you place on a website to help you improve your ad campaigns. It has 3 main functions which I will break down here in this post but for your reference, those 3 are: 1. Tracking 2. Optimizing 3. Remarketing TRACKING You can’t improve what […]

Is there a link between campaigning and parenting? I had a conversation with a friend where we were discussing campaign objectives and the conversation changed from marketing to parenting. You’ve probably heard some version of this story, or you may know someone who has this story (or this may even be you…) Where parents ‘highly […]

Who’s this little girl who knows how to sell? There was a flea market here in our subdivision and we secured a spot to sell pre-loved items. Then a little girl came strolling in our stall and said hi to us. We welcomed the little girl since we knew her. She lived in the same […]

HOW DID WE INCREASED IT? When I was younger, during the time na wala pang cellphones, me and my friends would set a specific time and date when we would meet and hang out at the mall. For example, we would say 1PM sa Mcdo Katipunan on Saturday next week. and people would be there. […]

What does Kentucky Fried Chicken says? A couple of weeks ago, I posted about the 3 fundamental ways to grow your business. As a recap, they are: 1. Generating more leads 2. Acquiring more customers 3. Getting customers to buy again In that specific post, I talk about up sells like how McDonald and other […]