Before we get to the case study itself, let me share with you some things you need to know about this particular launch on why it worked. Facebook Ads were only one part of the whole equation, but it was a big part. First of all, we already had a proven offer which was validated […]

THE BEAUTY BEHIND “PM SENT” I’ve been seeing a number of memes recently poking fun at how people would comment “PM Sent” when they post a picture of an item for sale and people would ask how much. I understand the humor and I do find it entertaining but I feel that people don’t realize […]

TAKE ADVANTAGE OF CRAMMERS! If you’re running Facebook ads to a local e-commerce site, here’s an awesome campaign to try for this week as people cram their holiday shopping! Identify the top shopping malls, use the drop pin function to target these malls and a 1mile radius around them. This way you’re targeting people who […]

How to do everything as an entrepreneur? lol, you can’t. Well, you can, but you can only reach so much without sacrificing your time and being super exhausted. I’ve been there. And what really worked for me was to accept that if I wanted to grow, I needed help and support. That’s why one of […]

“I get a lot of website traffic. A lot of which are not really my target audience. How do I make sure that I’m retargeting to only website visitors who are in my target audience?” I received this question a while back and it’s not a question I often get but a question that is […]

WHO YOU GONNA CALL? When there something strange in your neighborhood, who you gonna call? I loved the Ghostbusters especially the live action movie with the Pillsburry Doughboy. and being mature as I am, one of the few lines I can remember from the movie is when RIck Moranis approached a girl and said “I […]

ADVANCED ULTRA MEGA PRO TARGETING TIP WHICH I DON’T EVEN KNOW WHY I’M SHARING SO TAKE NOTE OF IT BEFORE I CHANGE MY MIND AND DELETE IT Ayos ba sa headline? So one big different between Facebook ads and Google Adwords is the way we advertisers target the users. Facebook allows advertisers to target their […]

HOW DID I BECOME GREAT AT FACEBOOK ADS? It’s the same answer as to why people who exude greatness are awesome. Are you ready for the answer? Can you handle it? Here we go. I became great… because I just am. Here’s the thing: no matter what field you are in, so are you. Greatness […]

Why settle inside your comfort zone if you can outgrow it? Start of this year, one thing I wanted for my business was just growth in terms of the number of clients we were serving. I started to experience it slowly but surely and I was excited for what was to come. But the growth […]