Have you tried Facebook advertising?
Advertising in general tends to be an issue especially with small to medium businesses because of the costs involved. Most of the marketing efforts for these are word-of-mouth as it should. It’s free and is the most reliable.
Another free tool for marketing your products and services would be through Social Media.
Businesses create their own Facebook Fan Pages and Instagram accounts for users to follow and hopefully, purchase.
So with these free marketing tactics, why would your business need to advertise on Facebook?
The answer to that basically depends on your goals.
If you’re generating enough leads and sales and you can’t handle additional demand, then you probably don’t need it.
This post is for entrepreneurs, business owners and marketers who need a boost in getting leads and sales. It is also those who seek to expand their current reach by finding new customers.
In this post, I will list down the main reasons why Facebook ads a great investment for business. This is especially for the ones who can only allot a small budget for marketing.
I won’t get into specifics much like answering “how” questions so as not to overwhelm you with too much information. I will, however, break them down in other blog posts for you later on.
Why should you be advertising on Facebook?
1) Everyone is on Facebook!
Well, not everyone.
I still do know a number of people who don’t have Facebook accounts but most probably, your customers are hanging out at Facebook and this is a great place for you to get in touch with them.
According to Facebook, 50 Million active users in the Philippines are on this social platform!
Surely your customers are among those people!
But at this point, you might be thinking, “that’s a lot of people! I don’t plan on advertising to all of them!”
The good news is that you don’t have to!
2) You can choose to advertise to only a few people
Facebook customizes what you see on your news feed based on your interests and your previous behavior.
It tries to identify what posts you will like and enjoy and it delivers those posts to your own personal news feed. Facebook does this so that we, the users, keep on coming back to Facebook.
The same thing with Facebook advertising. You can use Facebook’s data to help you advertise only to certain people who fit descriptions you input.
I have a whole post dedicated to how you can target this. But to give you an example, you can use Facebook Advertising to show your ads to specific groups of people. For example:
- Males between 20-30 years old who are car enthusiasts
- Engaged couples who are looking for wedding suppliers
- People in your city, barangay or even just in your own village
- NBA Fans who like to drink
- Purchasing Managers from different companies in Manila
Basically, Facebook advertising allows you to get your message directly in front of the people who you want to reach.
3) You control how much you spend
This gets a bit technical but the most important takeaway here is that before you proceed with running Facebook Ads, Facebook will give you the opportunity to set a limit.
It has a minimum daily budget requirement which varies but basically, you can advertise on Facebook for as low as P50 per day.
Kung baga, sa halip na mag Starbucks ka, bili ka na lang sa McCafe tapos ipang-Facebook Ads mo yung matitira.
Later on in a different post, I’ll explain further how Facebook charges you but to give you a brief picture, you can choose to pay every time a user clicks on your ad or pay every time a user sees your ad.
4) Facebook helps you
Aside from you being able to choose who to target your ads to, you can also tell Facebook what you want your audience to do.
If you are running Facebook ads to bring people to your online store, you can tell Facebook to show your ads to the people in your audience who are most likely to buy from you.
Or if you just want people to visit your blog or business website to get to know you, Facebook will show it to the people who are most likely to do so at the cheapest possible price.
Or if you just want brand awareness, tell Facebook and it will show your message to as many people as possible.
Facebook helps you out because it wants businesses to succeed.
Facebook helps you out because it wants you to continue using Facebook as an advertising platform.
If advertisers fail at Facebook, they will eventually stop and that’s lost business for Facebook. So coming in to Facebook advertising, you have to stay in the mindset that Facebook advertising aims to be mutually beneficial for you and the platform.
In other words, Facebook is not your enemy and it’s not just trying to drain your marketing budget.
5) Organic Reach is becoming more and more limited
In a nutshell, Organic Reach is how many people see your posts without having the need to pay for people to see them.
If you are admin to a very successful Facebook Page, you’ll find that your organic reach is very high. You can find how many people have seen your post below each one. You can also breakdown the reach in terms of how many likes, comments and shares it received.
However, for a lot of us, even though we have thousands of followers, you’ll find that your organic reach is below 500 per post, maybe even less. If you cannot get your audience to see your message, you won’t be able to get them to buy from you.
Advertising on Facebook allows you to reach a very big number of people outside of your own circle of followers and fans. If you’re having difficulty creating sales from your own fanbase, try looking outside for more customers.
6) Facebook allows you to track and measure data
This is probably my favorite feature.
Facebook allows you to see whether or not your ads are actually effective.
If you want people to buy from you, you can track exactly how many people bought from you who were attracted by your ads.
You can track how many people have seen your ad but did not visit your website.
You can track how many people went to your website but did not buy.
Most importantly, you can track return on investment by comparing the revenue you received from the purchases from Facebook users to how much you’ve spent for the advertising costs.
These data allow you to adjust and make more informed decisions on your business and especially the marketing aspect of it.
I hope those points gave you a better picture of what Facebook advertising can do and how it can help you as an entrepreneur or as a marketer. If it did, I’m glad to have helped. Please feel free to visit the blog from time to time (though I’ll be updating it at least once a week) as I lay out more information as to how to use and understand Facebook Advertising.
Just reach out to me for any questions or clarification if you need any.